Daily News - 03/04/2014
By Indunil Hewage
The issuing of license for eligible exporters to use the Pure Ceylon cinnamon logo on cinnamon packs will be held at Sri Lanka Export Development Board (SLEDB) auditorium on 07th Monday.
The SLEDB recently requested pure Ceylon cinnamon manufacturing companies in Sri Lanka that wish to use pure Ceylon Cinnamon Lion Logo on cinnamon packs to forward completed applications in respect of each product design to the Sri Lanka Export Development Board.
Applications were called from companies eager to use Pure Ceylon Cinnamon Lion Logo on the cinnamon packs. The companies who are eager to use the pure Ceylon cinnamon lion logo on cinnamon packs will have to obtain prior approval from the Export Development Board.
Approval of the Cabinet has been granted for the Sri Lankan Export Development Board to hold the ownership and custodianship of the name ‘ Ceylon Cinnamon’ on behalf of the people of Sri Lanka. The SLEDB is in the process of promoting Ceylon Cinnamon as an international brand in the global market.
The pure cinnamon logo can be used only on Ceylon Cinnamon packs containing 100% pure Ceylon cinnamon manufactured in Sri Lanka. This will be made on the recommendation of relevant government institutions based on the test reports and field observations. SLEDB initiated this process to streamline use of Lion Logo in cinnamon packs.
Sri Lanka is the world’s largest producer and exporter of Cinnamon accounting for 85% of world market share.
By Indunil Hewage
The issuing of license for eligible exporters to use the Pure Ceylon cinnamon logo on cinnamon packs will be held at Sri Lanka Export Development Board (SLEDB) auditorium on 07th Monday.
The SLEDB recently requested pure Ceylon cinnamon manufacturing companies in Sri Lanka that wish to use pure Ceylon Cinnamon Lion Logo on cinnamon packs to forward completed applications in respect of each product design to the Sri Lanka Export Development Board.
Applications were called from companies eager to use Pure Ceylon Cinnamon Lion Logo on the cinnamon packs. The companies who are eager to use the pure Ceylon cinnamon lion logo on cinnamon packs will have to obtain prior approval from the Export Development Board.
Approval of the Cabinet has been granted for the Sri Lankan Export Development Board to hold the ownership and custodianship of the name ‘ Ceylon Cinnamon’ on behalf of the people of Sri Lanka. The SLEDB is in the process of promoting Ceylon Cinnamon as an international brand in the global market.
The pure cinnamon logo can be used only on Ceylon Cinnamon packs containing 100% pure Ceylon cinnamon manufactured in Sri Lanka. This will be made on the recommendation of relevant government institutions based on the test reports and field observations. SLEDB initiated this process to streamline use of Lion Logo in cinnamon packs.
Sri Lanka is the world’s largest producer and exporter of Cinnamon accounting for 85% of world market share.
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