UK expert to inaugurate handloom design program

Lanka Business Today - 30/06/2014

A programme on ‘Design Development for Sri Lanka’s Handlooms’ will take place at the Export Development Board auditorium today, June 30 at 9.30am.

It will be inaugurated by International Design Expert Ms Jennifer Shellard of the United Kingdom.

Sri Lanka's handloom textile industry is centuries old, the 6th century BC according to Mahavansa, when Prince Vijaya from India landed at Manthota (Mannar) in Sri Lanka. History records that when he found Kuveni, whom he eventually married, she was spinning yarn. And that tradition continues to the present era as weaving handloom textiles.

The industry has helped showcase the undying creativity of generations of Sri Lankans taking them to the international arena. A range of designs and colours, individual and innovative designs, craftsmanship, colour combination and patterns have been handed down from generation to generation.

According to a spokesperson of the Export Development Board, the handloom textile industry is a highly labour-intensive export-oriented rural-based industry in Sri Lanka. The industry produces predominantly cotton and silk products, utilizing cotton and silk yarn.  Generally, with low capital costs and running expenses, handloom is a household or cottage industry, where skilled hands create value added products.

Another feature is that the industry has the flexibility to supply in small quantities as well as larger quantities and styles to individual tastes and requirements of different buyers from various cultures. There is an immense potential for use of alternative raw materials, abundantly available in Sri Lanka, said the spokesperson.

“The industry employment to around l5,000 persons withe around 962 manufacturers engaged in the industry,” added the spokesperson.

The mix of manufacturers includes leading handloom weaving manufacturers as well as small scale producers. The leading producers had been able to grasp the international market and also have been able to successfully cater to the local tourist market.

Exports include a wide range products such as soft toys made out of handloom fabrics. bed linen, table linen, kitchen Linen bath Linen, upholstery and dress fabric, curtaining, readymade garments, hand woven rugs, tapestries etc. and stationery items such as books, notebooks, albums and writing pads made with handcrafted exteriors. These items are designed for niche markets where hand made products of high value are preferred.

Sri Lankan handloom producers are capable of supplying numerous products to markets such as Italy, Germany, France, UK, Norway, Netherlands, Japan, Korea and Maldives. Sri Lanka has exported handloom textile products to the value of US $ 1,539,623 in 2011.

Awareness of modern design trends, combined with traditional craftsmanship and the influx of new processing techniques, Sri Lankan handlooms have been given a new life. The industry has gained a dominant identity and a foothold in the competitive international market.

Handloom products are completely sustainable and use eco-friendly raw material and internationally accepted quality standards are maintained. Thus, there is a great opportunity for the Sri Lankan handloom industry to flourish.

The Health Benefits of Ceylon Tea

Ceylon tea is prized for its rich aroma and taste, but it also has many health benefits. This tea is grown in Sri Lanka (formally Ceylon), and is a relatively new crop there, only taking off in the mid-1800s. Ceylon tea comes in the same black, green and white varieties that are grown elsewhere, although each has subtle differences in flavor to other teas. Black tea is the most  widely produced and recognized and has citrus overtones. Ceylon green tea has a much stronger flavor than other green teas and is considered an acquired taste. Ceylon white tea is highly prized and said to taste of honey. Ceylon teas have much the same health benefits as regular tea, and are generally purchased for their superior quality and flavor.

Sri Lanka to achieve the apparel export target of 10 billion US dollar by 2016

Sri Lanka’s apparel makers have starting feel the need to popularize their brand among the local people as it has shown a grown of 10 percent in the domestic industry from the last year. There is a scope to further enhance the market as a huge untapped market locally exist, which needs to be addressed and cater good quality garments for an affordable price.

Indradatta Dharmawardane, President of Sri Lanka Apparel Brands Association speaking at the launch of Sri Lanka Apparel Brands Association (SLABA), which was rebranding the Domestic Garment Manufacturers Association (DGMA) founded by the late A Y S Gnanam said that they are currently targeting a bigger share of an estimated two billion US dollar domestic market.

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EDB starts work on latest global market Fairtrade call

Daily FT - 25/06/2014

• Enlists former global FT head Myers for initiative
• Pilots Fairtrade certification support in Sri Lanka for exporters
• First sector: Crafts & Lifestyle exports
• Midaya Ceramic, Kandygs, among shortlisted
• Crafts & Lifestyle exports up by 25%

Paul Myers, the visiting USAID/VEGA Fairtrade Expert visits a craft-maker in Piliyandala.

As Fairtrade becomes the latest sales driver in international markets, Sri Lanka has stepped up its efforts to meet the new standard. A promising Lankan export niche has become the successful testing ground for Sri Lanka’s entry into global Fairtrade certification regime – and the EDB, which leads the initiative, has received encouraging feedback from many – including a global consultant on Fairtrade.
“I am impressed of Sri Lanka’s craft makers and exporters. Their products are of high quality,” said a satisfied Paul Myers, the visiting USAID/VEGA Fairtrade Expert on 19 June at EDB, Colombo.

Fairtrade Expert Myers was making his concluding remarks on his three weeks’ long consultation visit to Sri Lanka to assist EDB’s first Fairtrade initiative. The first ever national initiative on Fairtrade in the country, the programme aims to introduce and implement Fairtrade concepts for the craft sector in Sri Lanka for a period of 2-3 years. The first stage of the three stage program was already concluded in 2013.

Nine firms, Midaya Ceramic, Kandygs Handlooms, Island Craft, Suntex Weaving Industries, Earth Bound Creations, Trickledown, Maximus, Selective Designs, and Pung Craft have succeeded in clinching EDB’s support to apply for Fairtrade certifications in this first initiative.

The Fairtrade Certification has been identified as one of the tools for the sustainable economic development of the world and defined as an alternative approach for conventional international trade. Fair trade certification mark now appears in thousands of products in international markets, and in Germany, where more and more consumers insist on fair trade certifications, revenues of such products increased by 22% in 2013. In UK, Fairtrade products saw a 19% increase on sales in 2012.

“I have visited several craft makers in Sri Lanka including some handloom makers. I am impressed of the craft makers and exporters whom I met. Their products are of high quality and in par with international standards. Also, the initial preparatory work on Fair Trade of most participating companies in this project too has been highly encouraging,” Myers said on 19 June.

According to the EDB, the total lifestyle and craft exports that stood at $ 78 million in 2011, has increased to $ 97.3 million, a 25% growth. EDB believes that this niche export sector to be promising when it comes to the premium end of global accessories and lifestyle markets.

Craft sector in Sri Lanka is mainly a cottage based industry and comprised of small and medium entrepreneurs. The crafts of Sri Lanka are a combination of the traditional skills and modern technology.
This industry directly contributes to the social development in the rural communities and assists them for better income and more importantly, is instrumental in absorbing the rural talents and capabilities to the export mainstream.

According to the EDB, the Sri Lankan craft products are manufactured targeting the niche export market where mass production is not required. Sri Lanka is also a signatory to all International Labour Conventions under the International Labour Organisation (ILO) in this context the EDB believes that introducing Fair Trade concept to the Sri Lanka craft sector will enable manufacturers to market their products to the demanding niche markets and receive a premium price.

With a view to promote Fair Trade as a marketing tool among identified craft manufacturers in Sri Lanka and facilitate them to export their products under Fair Trade label targeting the niche export market, EDB  commenced the implementation of a programme to introduce and implement Fair Trade for Sri Lanka’s craft sector starting 2013. EDB has also successfully concluded its Fairtrade awareness session in Batticaloa with 45 participants-which included even deserving widows in the area working on handlooms and crafts.
Many beneficiaries of EDB’s Fairtrade support were upbeat of the prospects. Midaya Ceramic Managing Director Anura Warnakulasooriya said: “This is a good initiative. This certification gives us an extra advantage and helps us to look better – it differentiates us from other manufacturers. But we need to look at costs – if we can get government’s support on the cost of getting and maintaining the certification, it will be very helpful.” Midaya Ceramic is Sri Lanka’s oldest ceramicware firm. The only company with such a large speciality ceramic portfolio in the country, its exports are in the markets of demand in the UK, Holland, Germany, France, Belgium, Norway and USA.

Awareness seminar/workshop on cut foliage and flowers for the export market for export oriented out growers in NW province

The North Western Provincial office of the SLEDB, successfully conducted the awareness seminar/workshop on Cut foliage & flowers for the export Market on 20th June 2014 in the auditorium of District Secretariat-Kurunegala with the participation of 102 Cut foliage & Flowers out growers in North Western Province. The programme was organized by NWP-EDB with the assistance of Department of Agriculture.

The main objective of conducting this seminar was to increase the capacity of export oriented cut foliage out growers in the Province by way of enhancing Technical/Market awareness and facilitating linkages between out growers and exporters in order to develop consolidated supply base of quality Cut foliage & flowers for exports from Regions.

At this seminar, Mr K.P Priyantha, an Agriculture Instructor of the Department of Agriculture took part as a resource person & delivered a presentation on Cultivation of quality cut foliage & flowers for the export market, giving more emphasis to the technical aspects regarding the field. Participants made aware on the export potential cut foliage verities where they could gain lot of opportunities by sub contacting these supplies for the export market.

In addition NWP-EDB made arrangements to get the service of an export company for the seminar as a resource person with the intention of providing practical experience on the sector for participants.   In response to request made by the EDB, Ms. Chandima Alahakoon-Director of Dulvin Flowers & Nursery Pvt Ltd. a leading cut foliage exporter in the industry delivered a presentation on new trends of Cut foliage & flowers in the international market and significance of quality requirements of supplying cut foliage for the export market. Moreover, out growers made aware on regular problems face by exporters when supplying cut foliage & flowers for the export market. She expressed that there is a massive demand for some cut foliage varieties from Sri Lanka in the international market & encouraged out growers by giving the assurance of market availability.

Therefore, this event offered certainly an excellent opportunity for export oriented cut foliage & flowers out growers in the North Western Province and also to achieve EDB’s main objective of conducting the seminar. The NWP-EDB is intending to facilitate to establish linkages between out growers & exporters & provide necessary training with the assistance of respective institutes to develop consolidated supply base of quality cut foliage & flowers for the export market from Regions as an upcoming activity of this programme.

Sri Lanka shines at 2nd China-South Asia Expo in Kunming

Daily FT - 24/06/2014

The Sri Lanka Export Development Board (SLEDB) in collaboration with the Embassy of Sri Lanka in Beijing organised the Sri Lanka Pavilion at the 2nd China-South Asia Expo in Kunming, China from 6 to 10 June with the participation of 135 Sri Lankan companies, displaying and promoting Sri Lankan product sectors such as gems and jewellery, tea, batik, handicraft, coir products, Ayurvedic products and giftware.
Minister of Industry and Commerce Rishad Bathiudeen ceremonially opened the Sri Lanka Pavilion at the expo and delivered the keynote address at the 9th China-South Asia Business Forum held on the sidelines of the 2nd China-South Asia Expo.

In his speech, the Minister highlighted the enormous potential for further promotion of trade and investment between Sri Lanka and China, before a large gathering of business entrepreneurs representing South Asia and the South East Asia region.

Deputy Speaker of Parliament Chandima Weerakkody, representing the Government of Sri Lanka, participated in the Opening Ceremony of the 2nd China-South Asia Expo. At a meeting with the Chinese Vice Premier Wang Yang, on the sidelines of the Kunming Expo, the Deputy Speaker sought the continued support and cooperation of China for further expansion of trade and commerce between the two countries.
Vice Premier Wang Yang, while commending Sri Lanka’s active participation at the expo, expressed the hope that the proposed FTA between the two countries would contribute greatly towards the expansion of bilateral trade between China and Sri Lanka.

Also on the sidelines of the 2nd China-South Asia Expo, the 6th Session of the Joint Committee on Trade and Economic Cooperation between China and Sri Lanka was held in Kunming on 7 June. Ministry of Finance and Planning Secretary Dr. P. B. Jayasundera led the Sri Lanka delegation and Vice Minister of Commerce Gao Yan led the Chinese delegation. A wide range of issues relating to Sri Lanka-China trade and economic cooperation was discussed by the two sides at the meeting.  Ambassador of Sri Lanka to China Ranjith Uyangoda, Secretary to the Ministry of Industry and Commerce Anura Siriwardena, Director General of Commerce R.D.S. Kumararatne, EDB Executive Director Dr. Yousuf Kachchi Maraikkar and senior officials from the Ministries of Finance and Planning and Industry and Commerce, the Department of Commerce, the Embassy of Sri Lanka in Beijing and the Consul of Sri Lanka in Chengdu participated in the events.